Resume

Experience

Creative Ventures Inc. · Chicago, IL
Lead UX/UI Designer, Director of Web Operations
November 2020 – Present

• Led and collaborated with executive leadership and cross-functional teams to align product objectives with overarching business goals, ensuring a unified approach to project success.

• Managed collaborative relationships with multiple development consulting firms to oversee a diverse portfolio of projects.

• Facilitated communication, created project tickets, and ensured alignment with project goals, budget, and timelines to drive successful outcomes across various vendor engagements.

• Extensively managed adherence to strict brand guidelines, ensuring precise implementation of logos, color schemes, spacing, and positioning across all touchpoints.

• Developed comprehensive user flows and journey maps for our products, enhancing overall understanding of user interactions and optimizing the user experience.

• Provided design assets, prototypes, and HTML/CSS components with design team and vendors, and offered feedback on deliverables to ensure quality and consistency.

• Applied knowledge of ADA compliance to enhance inclusive user experiences and ensure accessibility standards.

• Conducted product planning and testing, ensuring usability across desktop and mobile devices.

• Overhauled e-commerce platform and admin portal for 160,000+ customers and 40,000 SKUs, encompassing product creation, user management, and accounting tasks.

Realnets · Park Ridge, IL
Lead Website and Visual Designer, Director of Web Services
July 1998 – 11/2020

• Managed the complete product lifecycle of website development and design for multiple businesses and brands.

• Initiated and crafted the company’s design system from inception, encompassing the creation of the logo, selection of typefaces, and establishment of color schemes.

• Guided and worked alongside a diverse cross-functional team, including designers, copywriters, and back-end developers, to successfully execute high-quality web development projects.

• Developed responsive websites and products, creating HTML/CSS and visual design assets to ensure optimal user experiences across desktop and mobile devices.

• Created digital products to align with client preferences, even in cases where brand guidelines and design systems were not available.

• Conducted project kickoffs with clients and staff, gathering requirements and ensuring a clear understanding of objectives and optimal user flow.

• Created print materials including logo design, vinyl signs, vehicle wraps, flyers, brochures, and business cards.

Volunteer/Freelance Work
1998 – Present

• Alderperson Andre Vasquez Election Campaign — Created 2019 and 2023 campaign websites, business cards, flyers, social media and email templates

• Midwest Access Coalition — Conceptualized digital media campaign, created infographics, social media assets and email templates

• 40th Ward Of Chicago — Created 40th Ward of Chicago website and logo for the Office of Alderperson Andre Vasquez

• Ken Mejia-Beal for IL State Rep District 42 — Created website for the “KMB For 42” campaign

• Delegate Elizabeth Guzman — Created infographic design for the Elizabeth Guzman campaign.